Not just 2D design.
Spitz Sunflower Seeds Packaging
Spitz sunflower seeds have always had the same type of packaging: an easy tear plastic bag. They advertise their bags as the perfect snack solution for those who are on the go and a bag that is hassle free and easy to throw away. However, their current sunflower seed bag is made of a plastic material that is not biodegradable or eco-friendly.
I focused on providing a solution to this issue while staying true to the brand's look and feel, using different colours to indicate the various flavours, and provide a useful yet playful look to the box itself. The box features a window that is not only used by customers to see the product they will be purchasing, but doubles as an image of a sunflower when paired with the petal illustrations on the box.
Not only is the package redesign playful and fun, but it also maintains a high level of practicality. Each small container has a slip cover that when removed, becomes an accessible tray for the sunflower seeds.