Getting your name out there.
Calypso Waterpark is one of the best known water parks in Canada. It has made a name for itself as a family summer attraction and advertises itself as a great place to bring your kids or to simply hang out with friends. Keeping this idea in mind, I looked to reach out to the parents of families rather than the children, suggesting to bring a little family fun into their lives, instead of living a life of work and no play.
After all, parents are the ones making the ultimate decision of whether or not to bring their kids to water park attractions such as Calypso. To do this, I created a few short headlines featuring a stressed or anxious emotion, followed by the phrase "let it slide." Let it slide relates these emotions back to Calypso by telling it's audience to simply forget about these tense feelings and literally let their emotions slide away down the rides at Calypso.
This particular advertising campaign comes at its audience in a unique and creative way. It reaches out to all audiences and comes together to create a humorous, and relatable campaign.