Creating an image.
Pho Moonlight offers the finest Vietnamese style cuisine in Kanata and promises each and every one of their customers satisfaction; but while they may serve only the highest quality food, their logo sends their customers a different message. Due to the current logo design, Pho Moonlight is perceived as out of date and low quality. At first glance, their logo does not demonstrate just what they have to offer.
I chose to redesign their overall look and brand, providing them with an image that would demonstrate Pho Moonlight’s professionalism and would communicate their welcoming, friendly and comfortable atmosphere. We bring this all together through the unique and stylish logo design combining a modern visual representation of their delicious cuisine. We reflect Pho Moonlight’s own unique style and identity with the suggestion of a crescent moon found in the positive space.
Along with a redesign of their logo, we enhanced their overall brand, emphasizing their welcoming and friendly atmosphere through their new modern image. A branding guide was developed, paired with the logo helping to ensure only the best design decisions and guiding them to an overall more professional image.
CELERA is a start up genomics company looking to explore and research the elimination of infectious disease. They focus on the research of how DNA contributes to the development of certain infectious diseases.
They wanted to reflect this medical background and DNA lab based research through their logo graphic in a unique, modern and stylish way.
Research for infectious disease is not always thought of as a clean and “pretty” job. My plan was to provide CELERA with an image that would give them a more positive and attractive look.